Summer In A Can — southpawinkdesigns

Endless Summer In a Can

We combined bold fruit flavors with smooth, clear whiskey for a cocktail that’s read for a good time. Good times are Out there. We put them In here.

Role: Art Director, Packaging Design

Our objective was to target non-whiskey drinkers and create a line of RTD cans for Beach Whiskey, that would make a splash on shelves. We wanted to communicate the essence of endless summer, no matter the season or location.