Art Director | Designer | Calligrapher
What happens when you unwrap a HI-CHEW candy? Dare to discover a world of fun and play where the rules don’t apply and everyone is welcome.
Who wants ordinary, when you can have extraordinary? Every chewy, fruity bite is a new adventure just awaiting your taste buds.
With a goal of reaching a Gen-Z audience, this campaign succeeded in helping viewers see the brand beyond its chewy, juicy attributes. Creating a memorable and. emotional connection with viewers.